People from various countries today would rather buy their goods online as it not only saves time and also allows them to buy products at a lesser price than retailers. Even in the country like India which in fact had never welcomed the internet shopping trend so easily, taking into consideration the bargaining and other factors, has now opened its doors to capability of online shopping. However, lately individuals have welcomed the internet shopping scenario and possess given it more preference than shopping for products at retail malls. Online shopping websites are functional on a regular basis and the portals have a tendency to offer products at the great amount of discount. Many portals today offer kinds of products starting from electronics to fashion apparels to private care items at a distinctive price. Online shopping websites have excelled for the reason that of the quick delivery services they have giving the items to the customers from the comfort of their particular home. Today not everyone can have the ability to spend hours at stores and select products at hefty prices. Thus buying from online portals seems legitimate as a possible option altogether. Online portals have revolutionized the popularity of fashionable apparels and clothing too. Most in the apparels sold online today usually be up-to-date in fashion and in addition give plenty of opportunities to choose the apparel in terms of quality, design and price in the apparel Fashion clothing purchases tend to be frequent in terms of buying product online because they are easily available at great discounted prices and still have lot of variable options to select unlike electronics. Nowadays we also have branded fashion apparels on portals which give online shopping websites a more impressive boost when compared with retail shopping. Moreover, these branded apparels are available at a much more affordable price to the comfort and convenience of the user. We have many famous brands today that desire to merge with several online portals and let their goods be sold at distinguished prices for the average online shopper. Not only does it help improve brand image and also leads to more sales inside a short period of time. The concept of online shopping too comes into play wherein prominent retail chains and franchisees have opted to create their presence felt for the World Wide Web by starting online websites with the outlets and selling products online as well. Online shopping websites have certainly conquered the shopping scenario in several countries especially India. Even the fact that every other brand today wants to merge with online portals can be a sure proven fact that the success of online portals continues to be tremendous. In the coming years it is going to amass more sales and it may also cause lesser footfalls’ at retail outlets and malls.